Book Description
Are You Already Marketing Your Business On The Internet?
Take a moment to think about how you would really answer this question. If given enough thought just about any business owner who utilizes the Internet for any purpose will likely find that whether or not they intentionally organized an Internet marketing campaign, they may already be marketing their products and services on the Internet. This guide will examine some ways business owners may already be marketing their business on the Internet and how you can increase sales with a few simple steps.
Do you have a website for your business?
Business owners who answer yes to this question are already marketing their products or services online just by virtue of the fact that they have a website online. Having a live website means there is the potential for curious Internet users to access your website. You may not be actively promoting your website but you may still find that your website generates interest in your products despite the lack of promotional endeavors; this is a form of passive marketing.
Do you participate in forums and include a link to your website in your signature?
Again business owners who answer yes to this question are already marketing their website online. Savvy business owners realize the importance of participation in industry related message boards to create an interest in their products and services, establish themselves as knowledgeable about the industry and offer a link to their own website even if it is in the signature line of their posts. However, even business owners who do not realize this may already be inadvertently enjoying the benefits of Internet marketing which result from message board participation just by doing something they enjoy and may be doing as a form of leisure activity.
Do you include keywords which are relevant to your business in the content of your website?
Business owners who answer yes to this question are also already marketing on the Internet by optimizing their website for these keywords. These search engine optimization (SEO) affects the websites whether or not they were even aware of the concept of keyword density and how it can help to SEO a website. Business owners will likely use certain words often depending on the type of products and services they offer just because it is natural and logical to do so. This tendency, however, can result in search engines boosting your website rankings for these particular keywords. The concept of SEO is much more involved and complex than simply using keywords frequently but business owners can gain some benefit just by naturally applying relevant keywords to their website.
Do you solicit feedback from your customers online?
This is yet another example of how business owners may be accidentally marketing their business on the Internet. Most business owners realize the importance of soliciting feedback from customers for business purposes and business owners who offer products online might solicit feedback in the form of online surveys. Although the business owners may be doing this simply for a business purpose the fact that it is done online makes it fall into the category of Internet marketing.
We have already discussed several ways in which you may already be marketing online but what about business owners who want to have an increased online presence?
You may already be marketing online accidentally and now want to launch a full scale Internet marketing campaign to help increase sales. The best way to do this is to get some experience in Internet marketing to assist you in creating a campaign which is effective for your target audience.
Let’s get that going for you starting today.
It’s hard for us online marketers to get anywhere when we put questions to our colleagues, only to be presented with a long-winded, complex and hard to understand answer.
It’s also hard for us online marketers to provide the answers to some of the biggest questions on our colleagues’ lips when the answers themselves are not straight forward in any way.
Both sides breed annoyance and frustration. That’s why we’ve put together the top steps that we get asked the most often, and answered them in the most straight up way possible, everything from resource building to provide a solid earning foundation for your businesses, to getting visitors and producing the most sales and profit from them, to specific reasons that some succeed and some don’t.
Getting Started
● To go straight for the throat and answer the most frequently asked questions by online marketers and to solve these problems right here and right now so that you never have to ask them again.
● To lay down the big question of 'How do I get hits to my site?' and answer it in the most straight forward way.
● To lay down big question number two 'How do I build my list?' and answer you in the most straight forward way.
● To solidify and embed the concept of resource building and how they snowball and build themselves in your mind, the number one key to success.
● To lay down big question number three 'I've bought X amount of guides before and they didn't work for me. Why is this one different?' and to answer in the most straight forward way.
● To lay down big question number four. 'How do I get my affiliates to actually promote something, they don't seem to ever make any sales' and of course, to answer in the most straight forward way.
● To talk through each of the above questions in a discussion format to lock tight all the exits so that you can quickly, easily and thoroughly understand the answer to each one of them.
Greetings, and welcome to the top fifteen quick-fire question and answers section. Throughout this area we're going to take fifteen of the most popular questions asked by online marketers, put them in a list, and answer them in the quickest possible way. The reason I wanted to get this in here, is because in many cases, it's not rare to see people who haven't reached their goals relating to online business, going from guide to guide, posting in forums asking these very general questions. More often than not, they're either ignored, people try to sell them stuff claiming this to be the big answer they've been looking for, or the answers they receive are just not straight forward enough and go off on tangents, don't give the full story or even deviate from the original question altogether.
I remember when I first started. I was asking a lot of questions, gaining as much insight from anyone I could find. The frustrating thing was not only did I rarely get an answer of any substance that I could act on, but I can see now that half of it was total waffle anyway. It was almost like nobody actually knew the answers to what I was asking. And so, I present you with the top fifteen quick fire Q&A section, which will remove all the frustrations of not getting straight answers about, what are in my eyes, a mix of the top fifteen needs of marketers, coupled with what seem to be the most asked and least best answered questions. I hope this will make things a lot clearer for you.
How Do I Get Traffic?
This has to be the number one question asked by online marketers, and I come across it regularly, and for good reason. After all without getting hits to your site you can't sell anything. The problem is not only do most people go about this the wrong way, but when this question is approached either directly or through guides, they're giving incorrect answers too, which, if you've asked it before, will consist of buying some sort of service or some sort of ad that will solve all of your traffic problems. Although this may seem like the way to go at first glance it's actually totally counter productive to your efforts.
One thing I want to point out to you first is that your initial aim isn't to get hits to your site at all, and getting a massive amount of them isn't a priority. Understand that you only need to pull ten or twenty thousand hits in total, ever, to your sites to make them successful. Of course this will go up as you progress through your resource building, and that's key here, the resources that are built and that you can use over and over again. (That’s your big 5, affiliates, list, customers, long term customers and joint venture partners).
The problem comes when someone tells you to go out and buy ads from wherever it might be, search engines, e-zines, whatever. If you don't have the resource collection methods set up to collect the big 5, you're going to have to be starting all over again with your promotion every single time you launch a product. This is the exact reason that, no matter how many hits some marketers get to their sites, they will never earn more than a couple of thousand dollars a month profit, if that even.
The second problem comes when people assume, or are indeed told, that you need to get hundreds of thousands of hits to be a success. This is definitely not true either, although again I see how it may seem like that on the surface. That's why I always teach intro products and follow-up large products, because lets face it, how many $1200 products do you need to sell in a month to equal your current personal income from your job, if you have one, or to reach your goals of having more free time, more money in the bank etc.
Also, let’s not lose sight of why we started in online marketing in the first place. It definitely wasn't to spend massive amounts of cash trying to get your website stats to read high numbers. Numbers don't mean quality, no matter what anyone tells you, this is fact. Compare one single 10k list of joint venturing to 100k subscribers of an e-zine ad. I assure you, for a start, you'll get more click-thru from the JV in the first place but put the numbers together and you'll get a far higher percentage of sales through the single quality joint venture.
So how do you get more hits to your site? Well first off the question is void because more rarely means you'll get better results. Look for quality, and the answer is joint venturing, building these resources, and having others promote your products for really high commissions to attract the numbers. If you're only hitting a few thousand hits per month from these joint ventures, that's not a problem. Forget guaranteed hits, forget e-zine ads for directly promoting your site and forget search engine positioning.
They might bring you more in the way of numbers, but it's big sales we want, not big numbers. In that situation always think quality over quantity, which is what the whole of this report is teaching.
So ask me again when you’ve carried out a couple of joint ventures and have begun to build your affiliates, your customer base, your contacts and your list, how do you get hits to your site? That’s why you’ve been building your resources. That’s where your visits and sales come from. The more products you launch, the more resources you gather, the easier this is. The most expensive time consuming part is getting started. After this, it’s cheap, quick and easy to recycle what you’ve gathered to produce a never ending flow of visits and sales.
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